Ur - vlogger and Boosted Board spokesthing Casey Neistat mark unprecedented access to a member of YouTube ’s older executive team . The resulting interview was warm - over PR and a book plug .
promise out YouTube for its weak response to the ( first ) Logan Paul controversy last workweek , Neistat described himself as “ completely unsatisfied by ” the company ’s unreal Twitter thread , in which “ they did n’t answer the questions that I had as a creator . ” YouTube over the years has managed to be bested only by Twitter when it total to inadequate communicating with users , and Neistat bug into that justifiable foiling by requesting an on - the - platter interview with the weapons platform ’s second - in - dictation , Chief Business Officer Robert Kyncl .
“ I did n’t portion out any of my interrogative [ … ] ahead of time , ” Neistat stated in a vlog previewing the interview , as a preliminary to what we ’re to believe is a hard - hit and adversarial interaction . He even claim Kyncl ( off tv camera ) consort to answer question on any topic , and that in preparation Neistat enlist the aid of professional journalists as well as vloggers to enlist those questions . make the circumstances , how could this be anything short of a slam dunk ?
Over the 19 minute of footage — edited down from who knows how long — Neistat is content to take every dim reply from Kyncl at facial expression value , never asking a watch - up interrogative or exact specificity . He ’s either never speak to an executive with media training before or does n’t wish that his long , meandering question give Kyncl every opportunity to respond in generality .
The closest Neistat acquire to a specific question pertains to YouTube ’s tacic endorsement of Logan Paul ’s now - notorious self-annihilation forest video :
Neistat : How did it land on the homepage ?
Kyncl : I remember you have … there are no dewy-eyed answers to that , except that there was a mass of interest group in that video . There were a lot of searches for it all around the world on YouTube , and it ended up there .
Here are some things a journalist — or even a YouTube creator who had been paying attention to this progeny — might have asked in reaction .
What signals besides search does YouTube rely on to determine the veer videos for each country ?
At what steps of that cognitive operation is there human oversight ?
Your gaffer , CEO Susan Wojcicki , claimed YouTube would employ10,000 human moderatorsthis year . How many currently work to review video ?
If you ca n’t fix how a telecasting with preferent advert that crap luminousness of suicide cease up in the trending plane section of the political program , why should advertisers have any confidence in YouTube ?
You might even have other question in nous ! Those are just a for - instance .
Instead , Neistat moves on , involve some other tepid question off his clipboard about the length of metre between Paul ’s upload and the company ’s response on Twitter . About 15 very uneventful arcminute later the audience ends with Neistat , apparently of his own will and good will , plugging Kyncl ’s Streampunks — a record book about YouTube , a platform that earlier in the consultation Kyncl accommodate he had never used commercially .
There ’s a reason nothing was off limits in this interview , and it ’s because Kyncl derive that there would n’t be any challenges before he even get in the room : Neistat is a salesman — and a good one at that . He raised$2 millionfor an app no one wanted or used , then turn around and sell it ( and himself ) to CNN for $ 25 million , only toavoid those new responsibilitieswithout birth . This interview , likewise sell on the hope of authenticity , was no unlike .
That said , if you desire to do easily next meter , Casey , you survive in New York — there ’s no shortage of out - of - workplace journalists who would love to help .
Casey NeistatYouTube
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