Netflix’sMoonriseis almost here, and before its launch, producer Ryoma Kawamura is begging the streaming giant to promote WIT Studio’s latest outing. OnKawamura’s personal X account, he implored Netflix to do more to let people know about the upcoming sci-fi epic, writing, “Please do your best to promote it. I can’t do it on my own. Seriously please!! It’s still buried deep. Red ‘N’ Company!! It’s time to show the world your power!”
Based on a novel byPsycho-Passwriter Tou Ubukata,Moonrisereleases on April 10th and already has all the makings of a new classic.Moonrisefeatures character designs fromFullmetal Alchemistcreator Hiromu Arakawa and has the full might of WIT Studio behind it. Unfortunately, based on Kawamura’s account, Netflix hasn’t promoted the series as much as it could. Inanother X post, Kawamura mentions that WIT themselves had to produce the series' promotional video, something that isn’t usually handled by animation studios themselves.
It’s Not Just Moonrise’s Producer Who Believes The Series Is Being Underpromoted
Fans Have Voiced Their Frustration On Social Media
Kawamura isn’t the only one to notice that Netflix seems to be underpromotingMoonrise. Reddit userFootaotwrote a lengthy post detailing the anime’s history and how Netflix is letting it down. Some fans in the comments of that post were quick to point out thatMoonrisehas appeared in their feeds on Netflix as an upcoming anime. It’s important to note that Kawamura’s post was on March 11th, so it’s possible Netflix has done more to promote it since then.
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If Netflix is, in fact, not doing as much to promote the show, then it would certainly be an odd move. Netflix has produced some of the biggest anime of the last few years includingDelicious in Dungeon,Cyberpunk: Edgerunners, andPluto. WithHiromu Arakawa’s recognizable character designs and the typically great work of WIT Studio,Moonrisehas a lot going for it.
Our Take On Moonrise’s Lack Of Promotion
Moonriseis one of the most anticipated anime of 2025, so it potentially not receiving promotion would be less than ideal. Though it’s unclear what Kawamura is hoping for in terms of promotingMoonrise, what gives him a great deal of credit is the public nature of his accusation. To essentially call out a big company like Netflix on social media is a fairly dramatic move that speaks to the kind of desperation that comes with fearing that a project isn’t getting the support it deserves.
Ultimately, regardless of how much or little Netflix has promotedMoonrise, Kawamura’s post worked in at least one way. By bringing attention to the issue, Kawamura has brought attention toMoonriseitself, increasing its chances of success. Every anime is a miracle in its own way, and that’s definitely true ofMoonrise. Hopefully, with a producer like Kawamura to bang the drum on promotion,Moonrisecan get the attention it deserves.
