The legendary Mr. Monopoly has found his voice — and it’s none other than comedy icon Will Ferrell. InScopely’s first-ever global brand campaign for the mobile sensationMONOPOLY GO!, Ferrell, along with Jason Momoa, Keke Palmer, and Chris Pratt, brings the game’s social thrills to life in the new creative series, Friendship Pays.
Launching today,this campaign highlights the highs, lows, and hilarious moments of friendship in MONOPOLY GO!Ferrell, taking on the role of Mr. Monopoly, guides a group of over-the-top characters — “Momoney” (Momoa), “Keke GoGo” (Palmer), and “Extra Chrispy” (Pratt) — through action-packed adventures in the fantastical world ofMONOPOLY GO!. A recent X post fromScopelybreaks down the details of the latest characters, keeping things light and comical
A Game That’s All About the Thrill of Friendship
“Friendship Pays” kicks off with the quartet exploring GOville, a vibrant blend of reality and the whimsicalMONOPOLY GO!universe. As they tackle gameplay challenges like knocking down properties, robbing friends’ banks, and opening the ever-elusive Community Chest,the campaign perfectly captures the game’s unique combination of camaraderie and competition.Pratt jokes about the fierce competition among his co-stars, saying, “Keke and Jason didn’t hesitate to swipe my Monopoly money!”Meanwhile, Palmer, ever the competitive spirit, gushes about her love for games, saying,“I play to win.”For Momoa, it’s about creating harmony, whether he’s playing the bass or teaming up with friends in the game.
Monopoly GO: All Free Dice Rolls Links (November 2024)
Free Dice Rolls Links are the best way to get extra turns and moves in Monopoly GO in November 2024, and will give anyone an edge to win.
Ferrell’s portrayal of Mr. Monopoly anchors the campaign with his signature humor and mischief. This partnership with Scopely is set to continue over time, as Ferrell remains the voice of Mr. Monopoly in future campaigns. His comedic chops bring a new dimension to the iconic character, ensuring fans will keep coming back for more. Scopely’s Jamie Berger, SVP of Marketing forMONOPOLY GO!,praised Ferrell’s contribution, calling him“the world’s most beloved and eccentric mogul,” a perfect fitfor the game’s playful, competitive spirit.
Our Take: A Record-Breaking Game That Keeps Growing
Monopoly GO! Poised to Continue Phenomenal Success
Since its debut in April 2023,MONOPOLY GO!hasquickly become a phenomenon, breaking records as the most successful mobile game launch of all time.With its vibrant reimagining of the classic board game,MONOPOLY GO!has connected millions of players worldwide.Known as “Tycoons”, these players compete and collaborate in real-time, forging bonds through challenges and events. As Ferrell puts it, “With just a roll of the dice, friends turn into rivals — and then friends again.”
For fans of Ferrell, Momoa, Palmer, and Pratt, this is just the beginning. And for anyone who hasn’t joined theMONOPOLY GO!craze,there’s no better time to download the free app and start building your fortune — with a little help (or sabotage) from your friends. WithMONOPOLY GO!transforming friendships into fortunes, one thing is clear: in 2024, Friendship Pays.
